Social Media Manager, Cyprus - Limassol

Digital Marketing & Creative - Gaming
Ref: 537 Date Posted: Friday 13 Jan 2023
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Our client is a technology company, developing platforms for the sports-betting and gaming industry. Providing services online (mobile & apps) but also in local retail shops all over Africa. Their platform is being used by B2B customers as a wide label to promote their services. The main objective of the company is to deliver the best strategic tools to customers and the ultimate goal is to develop a customer-oriented product offering advance and secure platforms and offers for gaming and sports. The number one priority for the company is to make sure that the customers are playing safely, securely and responsibly with the main aim to help customers find a betting site that is most suited to their needs. 

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for managing and optimize our ad exposure and outdoing the competition while staying within budgets and targets. 

Key Responsibilities

  • Design and implement a social media strategy to align with business goals
  • Help identify target audiences and plan media campaigns
  • Set specific objectives and report on ROI
  • Compare and negotiate rates, ad space, and airtime
  • Optimize plans and budgets according to the best media mix
  • Generate, edit, publish and share engaging content
  • Collaborate with other teams, like tech, sales, and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Perform research on current benchmark trends and audience preferences
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Report to management and build long-term relationships

Specialist Skills and Experience Required

  • Proven experience of 2 years as a digital Social manager or similar role
  • Hands-on experience in content management
  • Negotiating ad space and time slots with various media outlets
  • Ability to deliver creative content (text, image, and video)
  • Familiarity with web design
  • Knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Excellent communication skills
  • Analytical, organizational and multitasking skills
  • Participating in media planning to identify target audiences and craft effective campaigns
  • Familiarity with media-buying, planning, and research
  • Working knowledge of media analytics software
  • Attention to details
  • Critical thinking skills

What we offer

  • A competitive remuneration package based on experience & qualifications
  • Discretional performance bonus
  • Private health insurance
  • Extensive career progression opportunities internally
  • Hybrid flexible working
  • A diverse and multicultural working environment, cutting across various geographical locations
  • Learning & Development opportunities

To apply for the opportunity, please email Terri Neofitou at terri.neofitou@emeraldzebra.cy